Health Behavior Clinical Trial
Official title:
Using a Cluster Randomized Controlled Trial to Evaluate a Travel App's Influence on College Student Commuting to Campus
The Cluster Randomized Controlled Trial (cRCT) portion of the study will focus on evaluating the use of information, marketing, and incentives to shape student travel behavior to campus through the three channels identified in Ajzen's (1991) framework.
The investigators will evaluate whether a package of information, marketing, and incentives shifts student travel behavior to campus over one year, and in turn if these shifts in travel behavior result in improved academic performance. Specific objectives of the cRCT include evaluating whether the intervention results in relatively: 1. Greater utilization of travel modes alternative to single-occupant vehicle travel (transit, biking, walking, bike-sharing, electric scooters, and carpooling) 2. Lower rates of car ownership 3. Superior college performance--higher grade point averages (GPAs) 4. More credit hours completed 5. Higher retention rates ;
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