Pain Clinical Trial
Official title:
The Effect of Price and Marketing Variable on the Pain Controlling Effect of Active Drugs in a Clinical Trial.
The efficacy of the placebo effect has been proved in many prior studies by comparing the
symptoms and measures of patients. Placebo has been proved to help in treating illnesses
such as depression, stomach ulcer and chronic headaches.
A Meta analysis checked 47 studies about placebo and showed great significance when a
patient is treated with placebo pill, no active substance, just by activating conditioning
and expectation mechanism in his body, thus providing to the healing process, and that is
it's importance.
In recent years studies established a relationship between marketing variables (such as
price, label) to the efficacy of a product. In addition- a unique research run in 2008
showed a significant relationship between the marketing strategies and the efficacy of
medication; more specifically, patients in this research experienced less (controlled) pain
when treated with placebo medication introduced to them as more expensive than patients
treated with placebo medication that was introduced to them as much cheaper. All patients
were treated with the exact same medication.
In the investigator's experiment the investigators design a laboratory experiment to
determine if marketing factors could invoke the placebo effects described earlier. For the
initial laboratory experiment, we decided to examine the difference in price, on the
efficacy of an OTC analgesic through the mediation of low- voltage electrical pulses to the
patient's wrist.
The investigators study hypothesis is that marketing variables such as price and brand name
will affect the therapeutic efficacy of an analgesic, i.e. a medicine will have greater
influence when the patient is aware of its price compared to one who is not.
n/a
Allocation: Randomized, Intervention Model: Parallel Assignment, Masking: Single Blind (Subject), Primary Purpose: Treatment
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