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Clinical Trial Summary

Effective evidence-based interventions exist for smoking cessation delivered over the Internet, but consumer acceptance and adherence remains low. Scalable and efficient mechanisms to disseminate these interventions online are needed, and existing online social networks provide a potential mechanism. This is a proposal for a randomized, factorial trial of the dissemination of an evidence-based intervention through the massive Facebook social network, with the goal of determining intervention characteristics that drive viral spread.


Clinical Trial Description

n/a


Study Design

Allocation: Randomized, Intervention Model: Factorial Assignment, Masking: Double Blind (Subject, Investigator)


Related Conditions & MeSH terms


NCT number NCT01746472
Study type Interventional
Source Truth Initiative
Contact
Status Completed
Phase N/A
Start date December 2012
Completion date October 2014

See also
  Status Clinical Trial Phase
Active, not recruiting NCT01494246 - Effectiveness of an E-mail Tracking Intervention Among the Continued Abstinence of Tobacco Consumption Phase 4